Atlas Valley Purveyors
Boulder County's only family general store.



Cheers club loyalty program

Our loyalty program is one of the best around. Earn points on all your purchases and get your money back just by purchasing your favorite everyday or gift items. Get special offers for your birthday and anniversary! Stop in today and see what it's all about!

We also have a new Wine Club program. See below for details!


Cheers club loyalty program

• Earn (1) point for every $1 spent in Liquor, Gifts & General Merchandise items
• Earn (1) point for every $5 spent in Grocery & Food Items
• Special Birthday & Anniversary Offers
• Weekly Email of Tastings, Special Promotions, Events, New Items & More!

Stop by one of our kiosks in-store today to sign up or update your account so you can start earning and saving!


Monthly wine club

We just launched our new monthly wine club for all our Wine connoisseurs! This is perfect for your household or for a gift. Each month you can have two selections provided per membership level! The wines selected are currently not available in our market and will be special acquisitions across several price points. Wines will be prepared for pickup on the 1st of each month. Members will be notified when the wines are ready, and we will also provide pairing recommendations with our favorite items available in-store! Call or stop in today!